Summary of the purpose of the cookie policy
This Cookie Policy explains how fresh-bets-uk.uk uses cookies and similar tracking technologies when you browse our site. Pretty straightforward stuff. We want you to know exactly what’s being collected, why it’s being collected, and what you can do about it. No hidden surprises, no buried fine print - just a clear breakdown of how things work here.
What are cookies?
Cookies are small text files that a website drops onto your device - your laptop, phone, tablet, whatever you’re using - when you visit. They’re not programs. They can’t run code or carry viruses. Think of them as tiny sticky notes your browser keeps so the site can remember things about your visit.
Session cookies disappear the moment you close your browser. Persistent cookies stick around longer - sometimes days, sometimes months, depending on their purpose. There are also first-party cookies (set directly by fresh-bets-uk.uk) and third-party cookies (set by external services we use, like analytics tools).
How and why cookies are used
We use cookies for a few different reasons. Some are essential - without them, basic things like page navigation or remembering your preferences simply wouldn’t work. Others help us understand how people actually use the site.
Specifically, we rely on:
Functional cookies - so the site behaves the way you’d expect it to, remembering language settings and similar preferences.
Analytics cookies - tools like Google Analytics help us see which pages get the most traffic, how long people stay, where they drop off. That data shapes how we improve things.
Performance cookies - these track load times and error rates so we can fix issues before they become annoying for you.
We don’t use cookies to sell your data to advertisers. That’s not what this site is about.
Your rights
You’ve got real choices here. When you first land on fresh-bets-uk.uk, you’ll see a cookie consent banner. You can accept all cookies, reject non-essential ones, or pick and choose by category. Changing your mind later? Easy - just clear your browser cookies or adjust your browser settings.
Most browsers let you block cookies entirely, though fair warning: some parts of the site might not work properly if you do that. Each browser handles this a little differently, so check your specific browser’s help section for exact steps.
Contact details
Got questions about our cookie practices? Something unclear in this policy? Reach out directly at contact@fresh-bets-uk.uk and we’ll get back to you as soon as we can.
Effective Date
This Cookie Policy is effective as of January 1, 2026. We may update it from time to time, so it’s worth checking back occasionally if you want to stay in the loop.